If I understand Raw Tennis correctly, it's about combining, hitting a ball with a tennis racquet and skateboarding/snowboarding culture.
Either that or it's about using a guy standing on his head as a net.
I'm sure it'll do great things for upcoming GB tennis players and Andy Murray cerainly seems to think so. Andy may be unhappy with the way the LTA treated his brother, Jamie Murray, but he seemed pleased with this initiaitive by the LTA.
The link below shows a video of the launch and is worth watching for the LTA's, Rebecca Miskin, demonstrating her grasp of street slang.
Source:http://www.bsn.org.uk/...